Real-world examples and a free calculator to help you understand CLV and its impact on your business.
Before you spend time and money on Adwords, Facebook ads or other more costly acquisition techniques, how do you know how much you should spend? How much is that click really worth? Do you know who your most valuable customers are? What makes them different from your average customer? more
Whether you are just getting started or are looking for ideas to improve, these articles will provide some great insights and tips.